AATC May 2011 - Chris Holland

Licensing Live Blog

Welcome to the SaaS Licensing Channel

Enterprise organizations are rapidly discovering the flexibility of cloud-based applications. For new market entrants and established software vendors alike, SaaS presents a new opportunity to give customers what they want—while ensuring recurring revenue streams and exploring new markets. While delivering software as a service opens many doors for software vendors, it also presents a new set of operational challenges and reintroduces all of the packaging, control, and business intelligence obstacles of the software monetization lifecycle that the traditional software industry has faced for decades. Welcome to the SaaS Licensing Channel, sponsored by SafeNet, a provider of software monetization solutions.

The SaaS Licensing Channel will explore the difficulties associated with cloud service packaging as well as usage control, tracking and reporting. Check back at the SaaS Licensing Channel often for a variety of breaking news, case studies and white papers.

About Sentinel Cloud Services

Fully aligned with the software monetization lifecycle, Sentinel Cloud Services enables software publishers to:

Define service catalog and pricing models at the feature level to boost product versatility and business agility
Provision service agreements instantly to improve operational efficiency and minimize manual errors
Control user authorization to enable service agreement compliance
Measure customer usage for business intelligence and billing support to simplify operations and improve strategic decision-making capabilities
Adapt service offerings and pricing models on the fly, without the involvement of engineering, to instantly embrace evolving market demands